Details of Grant 

EPSRC Reference:	EP/K039989/1
Title:	Meaningful Consent in the Digital Economy
Principal Investigator:	schraefel, Professor m
Other Investigators:	Vlassopoulos, Professor M Gerding, Dr EH Tonin, Dr M Thomas, Dr S
Researcher Co-Investigators:
Project Partners:	Baxi Centre for Science and Policy eBay Research Labs Information Commissioners Office Madano Partnership Massachusetts Institute of Technology Microsoft Nokia Stanford University
Department:	Sch of Electronics and Computer Sci
Organisation:	University of Southampton
Scheme:	Standard Research
Starts:	25 February 2014	Ends:	31 December 2018	Value (£):	662,804
EPSRC Research Topic Classifications:	Artificial Intelligence Human-Computer Interactions Knowledge Management
EPSRC Industrial Sector Classifications:
Related Grants:
Panel History:	Panel Date Panel Name Outcome 07 Mar 2013 NEM in the DE - Interviews Announced 26 Feb 2013 NEM in the DE - Sift Announced
Summary on Grant Application Form
Despite being asked to "agree" constantly to terms of service, we do not currently have "meaningful consent." It is unclear whether having simple and meaningful consent mechanisms would change business fundamentally or enhance new kinds of economics around personal data sharing. Since consent is deemed necessary and part of a social contract for fairness, however, without meaningful consent, that social contract is effectively broken and the best intent of our laws undermined. Our research challenges to address this gap are interdisciplinary: meaningful consent has implications for transforming current digital economy data practices; change will require potentially new business models, and certainly new forms of interaction to highlight policy without over burdening citizens as we go about our business. We have set out a vision to achieve an understanding of meaningful consent through a combination of interdisciplinary expert and citizen activities to deliver useful policy, business and technology guidelines.
Key Findings
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Potential use in non-academic contexts
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Organisation Website:	http://www.soton.ac.uk