| EPSRC Reference: |
GR/L62924/01 |
| Title: |
MANUFACTURING FRANCHISING |
| Principal Investigator: |
Carrie, Professor A |
| Other Investigators: |
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| Researcher Co-Investigators: |
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| Project Partners: |
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| Department: |
Design Manufacture and Engineering Man |
| Organisation: |
University of Strathclyde |
| Scheme: |
Standard Research (Pre-FEC) |
| Starts: |
01 August 1997 |
Ends: |
31 July 1999 |
Value (£): |
100,747
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| EPSRC Research Topic Classifications: |
| Manufact. Business Strategy |
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| EPSRC Industrial Sector Classifications: |
| Manufacturing |
Financial Services |
| Energy |
No relevance to Underpinning Sectors |
| Technical Consultancy |
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| Panel History: |
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Summary on Grant Application Form |
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Franchising has been widely used in service industries but very little in manufacturing. With increasing globalization if industry and the need for manufacturers to be agile in meeting customer requirements in diverse markets around the world, franchising provides a new means of seizing business opportunities. Manufacturing franchising has potential in two principle ways: - Outward expansion: Franchising offers the prospect of quicker expansion into emerging markets, with reduced capital investment requirements while assuring quality levels.- Inward investment: Franchising may be a means of growing the local supply base for foreign OEMs operating in this country.This research project will examine types of business which may gain competitive advantage from using franchising, and franchising in relation to other forms of venture. Main work tasks will include studying the potential of franchising for inward investment and, working with collaborators, studying the means by which franchising can be used for outward expansion, and the benefits and risks which can arise.
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Key Findings |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Potential use in non-academic contexts |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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Impacts |
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| Description |
This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk |
| Summary |
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| Date Materialised |
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Sectors submitted by the Researcher |
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This information can now be found on Gateway to Research (GtR) http://gtr.rcuk.ac.uk
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| Project URL: |
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| Further Information: |
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| Organisation Website: |
http://www.strath.ac.uk |